In the springtime of 2003 Sarah Dunk and Shunyam Peinecke met over a Vienna coffee in Byron Bay and ended up discussing the importance of addressing transference issues with their respective clients.  It turned out that they shared a keen interest in spirituality and meditation.  Sarah Dunk had lived for a number of years at the Findhorn community in Scotland, and Shunyam Peinecke lived in India with his master Osho Shree Rajneesh.  Sarah was practicing analytical psychotherapy in the university town of Lismore and Shunyam was a psychologist near the resort town of Byron Bay.  In their personal and professional development they both were greatly affected by Carl Gustav Jung's psychology and his far-reaching, pioneering ideas. 

It was over another chocolate brownie that they decided to start the Byron CG Jung Society.  Soon after in a restaurant overlooking famous Cape Byron another four people joined them to found the society and they finalized a program of monthly events for 2004.  There was a front-page photo and article in the local Byron Bay Echo newspaper announcing the first evening in May 2004 on The Myth of Dionysus and its Significance in Contemporary Australia.  There were more than 80 people who attended this inaugural meeting.  A core-group of seven people organized the events following during 2004 and 2005.  Numbers of attendees were from 35 to 90 per evening.  A working relationship developed with The C. G. Jung Society of Queensland in Brisbane to share information, newsletters and speakers.